Measurable Reach creates planning certainty – Impact makes the difference
With the planned convergent moving image measurement by Mediapulse, a standardized measurement for TV, Online Video (OLV), and Connected TV (CTV) will be established in Switzerland for the first time. Goldbach is actively involved as the first market partner in this development. A standardized measurement creates transparency, makes Reach [...]
TV is engaging. How effective is TV advertising really?
Expensive? Outdated? Not at all! Discover the true strengths of TV advertising on TV-IS.CH. We debunk the most persistent myths and show you how your brand wins full attention on the big screen. To TV is engaging
That was the CTV Event 2026
On June 9, 2026, Goldbach’s CTV Event took place at its headquarters in Küsnacht. Around 80 participants enjoyed a relaxed breakfast and listened to presentations on market insights, current studies and exclusive customer cases around Connected TV, using the morning for valuable exchange between potential customers, publishers and Goldbach [...]
Interview on the topic of convergent video measurement
"Advertisers primarily want to know one thing: How many people am I actually reaching?" The Swiss advertising market is at a turning point and Goldbach is right in the middle of it: As the first market partner, Goldbach is participating in Mediapulse's Online Video Ad measurement, providing the advertising [...]
