DAZN

DAZN enables fans to experience their favorite sports anytime and anywhere - whether at home in the living room, on the go, time-shifted or in review. DAZN focuses primarily on live sports content. The focus is on football, but it also broadcasts US sports such as the NBA, NFL, UFC and much more. The sports platform offers over 8,000 live sports broadcasts in HD quality every year.

The DAZN target group is primarily male, with a relevant income and an affinity for streaming, making it difficult to reach via other media channels and therefore particularly interesting for advertisers and brands as an "unreachable audience".