DAZN enables fans to experience their favorite sports anytime and anywhere - whether at home in the living room, on the road, time-shifted or in retrospect. DAZN focuses primarily on live sports content. The main focus is on football, but it also broadcasts US sports such as the NBA, NFL, boxing and much more. The sports platform offers over 8,000 live sports broadcasts in HD quality per year.
The DAZN target group is primarily male, young, with a relevant income and streaming affinity, which means it is difficult to reach via other media channels and therefore particularly interesting for advertisers and brands as an "unreachable audience".