Successful projects: Our past cases

Magenta Telekom, sponsor of the Austrian Football Association (ÖFB) for over a decade, has worked with us on a groundbreaking digital outdoor advertising campaign for the Austrian international match against Belgium in October 2023.

To promote the Samsung Galaxy S24, an Austria-wide programmatic digital out-of-home campaign was played out in our network using unprecedented DCO (Dynamic Creative Optimization) optimization approaches.

For the launch of the new NÖM sub-brand fru fru Vanille, the large video walls in Goldbach Austria's Vienna Digital out of Home network were used to spread very personal messages.

To promote the innovative Simply Good steamed meals (easy to prepare in the microwave), the retail company made optimum use of the optimization possibilities offered by Digital out of Home.

To promote the new Gösser Biostoff product line, creative agency McCann and media agency Dentsu are playing our full digital out-of-home keyboard.

We are delighted to have been able to implement a programmatic, trigger-based campaign in the Goldbach digital out-of-home network for Universal Pictures International around the cinema release of "Ich - Einfach Unverbesserlich 4" for the first time. Locations, location environments, times and local weather situations were taken into account programmatically for a targeted promotion of the film.

The Peugeot car brand set a highlight with a 30-second spot on the Cube. In addition, the other three screens on the Summerstage and screens from the Goldbach network around the Danube Canal were used with 10-second spots.

With a road trip across 7,000 MediaMarkt screens throughout Austria, MG Motor Austria implemented the very first Austria-wide programmatic out-of-home campaign that targets all Mediamarkt screens in 52 stores.