Successful projects: Our past cases
We are proud to have implemented innovative and effective advertising campaigns for a wide range of clients.
Here we present a selection of our most successful projects. From creative concepts to impressive results, take inspiration from our past cases and discover how we help companies achieve their marketing goals and increase their brand awareness.
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BAYER IS THE FIRST TO USE DAI SOLUTION
In media advertising for its OTC brands Supradyn®, Aspirin® and Bepanthen®, Bayer Austria is relying on a new, forward-looking solution from Goldbach to further increase its advertising impact. Thanks to Dynamic Ad Insertion (DAI), even hard-to-reach target groups can be reached directly on the TV set.
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THREE RELIES ON CONNECTED TV
For its Christmas campaign, the Telekom full-service provider Drei is relying on the "streaming tips" from Samsung Ads, a content recommendation on the Samsung Smart Ads home screen, sponsored by Drei. This form of advertising on Connected TV creates initial contact in the "Key Content Discovery Moment" on all Samsung Smart TV sets.
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TCHIBO USES CONNECTED TV
With the "CTV Static" advertising format, viewers' undivided attention is attracted by the exclusive display before the streaming content is played, regardless of whether it is a movie or series. In contrast to CTV spots, four static images (in this case EDUSCHO subjects) are played on the Samsung Smart TV within 30 seconds instead of a video.
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KIA DEPLOYS L-FRAME ON DAZN
The car brand Kia is using the increased attention of predominantly male viewers around soccer matches on TV to present its new EV9 model. The L-Frame advertising format, which has just been launched by DAZN and Goldbach Austria, ensures maximum visibility by superimposing itself directly over the screen.