Programmatic Channel

The Goldbach Programmatic Channel in the Digital out of Home area enables data-based moving image campaigns in real time that dynamically adapt to the real environment of the target groups.

Take advantage of the flexibility of programmatic bookings on around 8,500 screens throughout Austria. Decide for yourself how many contacts you want to reach at which touchpoint and at what time using programmatic DOOH.

Advantages of programmatic booking

  • Detailed reporting over the entire duration of the campaign enables real-time optimization options for the first time in outdoor advertising
  • Programmatic advertising increases advertising impact through the use of data
  • Greater understanding of the customer journey through measurability
  • Advertising client determines the campaign guidelines themselves
  • More efficiency and measurability through greater flexibility

Our programmatic channels

We bring your brand to the target group - with our channels: City, Elevator, POS, Public Buildings, Roadside, Shopping Mall, Station and the 3D Cube. Take advantage of the programmatic opportunity.

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GENERAL

The Goldbach Programmatic Channel in the digital out-of-home sector enables data-based moving image campaigns in real time and thus adapts to the real environment of the target groups.

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CITY CHANNEL

The majority of the population is on the move every day. With its locations, our CITY CHANNEL is part of public life and offers the perfect opportunity to reach your advertising audience in an urban and lively atmosphere. Attract attention with your advertising, especially among pedestrians, because placed in the heart of cities, the screens are omnipresent in everyday life - central and bright with eye-catching 75 inch screens.

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ELEVATOR CHANNEL

With over 349 selectable elevator screens at eye level in numerous buildings such as multi-purpose buildings, passengers are shown advertising as they enter the elevator. In residential buildings in particular, consumers can be addressed directly on their way to or from their homes and be inspired by delivery service, food retail and many other advertisements.

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POS CHANNEL

With the programmatic POS CHANNEL, we make your campaign shine in MediaMarkt stores and in various retail outlets throughout Austria. Among other things, your spot shines on the entire TV wall and in all departments of the entire store. In this way, the channel reaches the technology and music-savvy target group with pinpoint accuracy.

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PUBLIC BUILDINGS CHANNEL

For example, many people go in and out of public offices every day - whether it's to apply for a cell phone signature, issue new registration documents or issue passports and ID cards. Take advantage of this opportunity and draw visitors' attention to you and your advertising message during the waiting times.

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ROADSIDE CHANNEL

The ROADSIDE CHANNEL impresses with huge screens, great luminosity and high reach - in short: a channel with impact. With your message, you accompany the advertising audience throughout the day and can therefore quickly build awareness. Placed at highly frequented locations in road traffic, the large screens reach every age and salary category throughout Austria.

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SHOPPING MALL CHANNEL

Reach your target group in a relaxed atmosphere and shopping mood directly at the point of sale. With the conspicuously placed screens in the aisles, on the escalators and near the restaurants, you are guaranteed to attract the attention of the advertising public.

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STATION CHANNEL

At 32 locations throughout Austria, you can place your advertising message in the midst of teens and young adults at vocational schools, technical colleges and upper secondary schools.

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3D CUBE

Skilfully showcase your brand with 3D and use the large advertising space in Vienna to realistically bring 3D content to your target group. The 15m LED advertising space is located directly on the cycle path of the highly frequented Summerstage on Vienna's Danube Canal, surrounded by pubs, ice cream stands, artists' stages and a subway station. Classic and programmatic bookable!

Interested in our other DOOH channels?