Programmatic Channel
The Goldbach Programmatic Channel in the Digital out of Home area enables data-based moving image campaigns in real time that dynamically adapt to the real environment of the target groups.
Take advantage of the flexibility of programmatic bookings on around 5,300 screens throughout Austria. Decide for yourself how many contacts you want to reach at which touchpoint and at what time using programmatic DOOH.
Advantages of programmatic booking
- Detailed reporting over the entire duration of the campaign enables real-time optimization options for the first time in outdoor advertising
- Programmatic advertising increases advertising impact through the use of data
- Greater understanding of the customer journey through measurability
- Advertising client determines the campaign guidelines themselves
- More efficiency and measurability through greater flexibility
Our programmatic channels
ROADSIDE CHANNEL
The ROADSIDE CHANNEL impresses with huge screens, great luminosity and high reach - in short: a channel with impact. With your message, you accompany the advertising audience throughout the day and can thus quickly build awareness. Placed at highly frequented locations in street traffic, the large screens reach every age and salary category throughout Austria.
SCHOOL CHANNEL
Place your advertising message in the midst of teens and young adults. Reach your target group specifically and effectively in vocational schools and upper secondary schools throughout Austria.