Programmatic Channel
The Goldbach Programmatic Channel in the Digital out of Home area enables data-based moving image campaigns in real time that dynamically adapt to the real environment of the target groups.
Take advantage of the flexibility of programmatic bookings on around 8,500 screens throughout Austria. Decide for yourself how many contacts you want to reach at which touchpoint and at what time using programmatic DOOH.
Advantages of programmatic booking
- Detailed reporting over the entire duration of the campaign enables real-time optimization options for the first time in outdoor advertising
- Programmatic advertising increases advertising impact through the use of data
- Greater understanding of the customer journey through measurability
- Advertising client determines the campaign guidelines themselves
- More efficiency and measurability through greater flexibility
Our programmatic channels
We bring your brand to the target group - with our channels: City, Elevator, POS, Public Buildings, Roadside, Shopping Mall, Station and the 3D Cube. Take advantage of the programmatic opportunity.
CITY CHANNEL
The majority of the population is on the move every day. With its locations, our CITY CHANNEL is part of public life and offers the perfect opportunity to reach your advertising audience in an urban and lively atmosphere. Attract attention with your advertising, especially among pedestrians, because placed in the heart of cities, the screens are omnipresent in everyday life - central and bright with eye-catching 75-inch screens.
ELEVATOR CHANNEL
With over 349 selectable elevator screens at eye level in numerous buildings such as multi-purpose buildings, passengers are shown advertising as they enter the elevator. In residential buildings in particular, consumers can be addressed directly on their way to or from their homes and be inspired by delivery service, food retail and many other advertisements.
POS CHANNEL
With the programmatic POS CHANNEL, we light up your campaign in MediaMarkt stores and on the screens of Mini Smac cell phone vending machines. Your spot will shine on the entire TV wall and in all departments of the entire store. With the screens on the vending machines, your advertising appears at highly frequented locations such as bus stops, train stations, shopping centers and 24-hour vending machine stores. This allows the channel to reach a broad target group with pinpoint accuracy.
PUBLIC BUILDINGS CHANNEL
For example, many people go in and out of public offices every day - whether it is to apply for a cell phone signature, issue new registration documents or issue passports and ID cards. Take advantage of this opportunity and draw visitors' attention to you and your advertising message during the waiting times.
ROADSIDE CHANNEL
The ROADSIDE CHANNEL impresses with huge screens, great luminosity and high reach - in short: a channel with impact. With your message, you accompany the advertising audience throughout the day and can thus quickly build awareness. Placed at highly frequented locations in street traffic, the large screens reach every age and salary category throughout Austria.
3D CUBE
Skilfully showcase your brand with 3D and use the large advertising space in Vienna to realistically bring 3D content to your target group. The 15m LED advertising space is located directly on the cycle path of the highly frequented Summerstage on Vienna's Danube Canal, surrounded by bars, ice cream stands, artists' stages and a subway station. Classic and programmatic bookable!