Programmatic Channel

The Goldbach Programmatic Channel in the Digital out of Home area enables data-based moving image campaigns in real time that dynamically adapt to the real environment of the target groups.

Take advantage of the flexibility of programmatic bookings on around 5,300 screens throughout Austria. Decide for yourself how many contacts you want to reach at which touchpoint and at what time using programmatic DOOH.

Advantages of programmatic booking

  • Detailed reporting over the entire duration of the campaign enables real-time optimization options for the first time in outdoor advertising
  • Programmatic advertising increases advertising impact through the use of data
  • Greater understanding of the customer journey through measurability
  • Advertising client determines the campaign guidelines themselves
  • More efficiency and measurability through greater flexibility

Our programmatic channels

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GENERAL

The Goldbach Programmatic Channel in the digital out-of-home sector enables data-based moving image campaigns in real time and thus adapts to the real environment of the target groups.

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CITY CHANNEL

The majority of the population is on the move every day. With its locations, our CITY CHANNEL is part of public life and offers the perfect opportunity to meet your advertising audience in an urban and lively atmosphere.

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ELEVATOR CHANNEL

You can reach your target group directly in the elevator in residential and commercial buildings throughout Austria. This unique placement ensures maximum attention. Whether delivery service, food retail or other industries, place your message where decisions are made.

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POS CHANNEL

With the programmatic POS CHANNEL, we make your campaign shine in MediaMarkt stores. Your spot shines on the entire TV wall and in all departments of the entire store. This allows the channel to reach a broad target group with pinpoint accuracy.

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PUBLIC BUILDINGS CHANNEL

Every day, numerous people visit Vienna's official buildings for various official matters - a perfect opportunity to place your advertising message in a targeted manner during waiting times and draw visitors' attention to you.

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ROADSIDE CHANNEL

The ROADSIDE CHANNEL impresses with huge screens, great luminosity and high reach - in short: a channel with impact. With your message, you accompany the advertising audience throughout the day and can thus quickly build awareness. Placed at highly frequented locations in street traffic, the large screens reach every age and salary category throughout Austria.

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SCHOOL CHANNEL

Place your advertising message in the midst of teens and young adults. Reach your target group specifically and effectively in vocational schools and upper secondary schools throughout Austria.

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SHOPPING MALL CHANNEL

With the Station Channel, you can reach a diverse target group at busy hubs - be it while waiting for the train, in catering areas or while shopping in Austria's main stations.

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STATION CHANNEL

At 32 locations throughout Austria, you can place your advertising message in the midst of teens and young adults at vocational schools, technical colleges and upper secondary schools.

Interested in our other DOOH channels?