Sandra Callender is the new Sales Director TV & Advanced TV at Goldbach Austria

Born in Linz, she most recently worked as Direct Client & New Business Sales Manager at IP Austria and also has more than 15 years of experience in media marketing, including over 9 years at ProSiebenSat.1 PULS 4.

In her new role at Goldbach, the enthusiastic hobby interior designer is responsible for sales conception and strategic market development. Her main focus is on optimally combining the marketing areas of linear and digital TV.

"For advertisers, it is crucial that their message reaches the right target group via the big screen, with all its advantages of emotionalization. It doesn't matter whether the ad is delivered linearly or via advanced TV. The optimal combination of both areas gives advertising clients more reach overall for their campaigns because we pick up the target groups where they are watching TV. At Goldbach, we can bundle the best of both worlds into attractive overall packages on the big screen," says Callender.

Alexander Leitner, Managing Director of Goldbach Austria, is enthusiastic about the new addition: "We are delighted to have Sandra Callender, one of the top experts in TV and multi-channel marketing, join our sales team and are convinced that she will lead the dynamic TV market into a successful future."