Out of Home Advertising

Acceptance, Reach, Impact

Dynamic Out of Home Advertising in the Midst of Everyday Life

With Out of Home (OOH), you reach existing and potential customers right in the middle of their everyday lives—usually in the very places where purchase decisions are made. As a direct communication medium, outdoor advertising also increases the recall value of your message and influences the purchase decision. With Digital Out of Home (DOOH), you also have the option of publishing your message when it will achieve the greatest impact. For this purpose, we use, for example, weather or time targeting.

  • Acceptance: OOH, especially DOOH, is perceived by people as informative and likeable

  • Reach: We operate thousands of Advertising space throughout Switzerland, reaching millions of people as a result

  • Flexibility: DOOH enables dynamic adaptation of advertising material during the Advertising campaign

  • Attention: Advertising message on OOH-Werbeflächen in highly frequented locations generate high attention

  • Targeting: With DOOH, there is the possibility of playing out an advertising message only in certain weather conditions or at a certain time

  • 24/7: Classic OOH Advertising is also visible on weekends or at night

An overview of our versatile OOH-Werbeflächen

People are on the move – on their way to work, shopping and in their free time. To ensure that your advertising message is seen by all target groups, our OOH (Out of Home) offering covers thousands of Advertising space throughout Switzerland. These include classic posters, screens and Special forms of advertising such as mega posters. In addition to highly frequented urban areas and cities such as Zurich, Geneva, Bern, Basel, Lucerne, Winterthur, St. Gallen, Lausanne and Locarno, you can also place your outdoor Advertising with us at the Geneva, Basel, Bern-Belp and Zurich airports. In addition, there are petrol stations and various options directly at the point of sale. This way you can reach millions of people every week with your advertising message.

Your message. At the right time in the right place.

With Goldbach Neo segments, target groups can be reached where they are on the move, shopping or travelling – for maximum visibility and impact.

  • Roadside

  • Retail

  • mobility

  • Airport

  • Connect

Prices and Conditions

Know what’s available, what it costs and what it means. Get a first impression.

Technical specifications

Technical specifications for analog and digital poster advertising. Find all the information on goldbachneo.com

Production

Production depends on the type of posters you plan. Megaposters, classic posters, or digital Advertising space have different requirements.

Out of Home Booking Platform

Bring your brand out big: Discover the best locations for your Advertising campaign on plakat.ch.

Frequently asked questions about Out of Home Advertising

How do I measure the success of Programmatic DOOH?2025-12-16T10:03:42+01:00
  • Impressions: Number of people who saw the ad.
  • Engagement: Interactions such as QR code scans or app downloads.
  • Online Integration: Increase in website traffic or sales during the campaign.
What is meant by Out of Home or outdoor Advertising?2026-01-13T13:17:51+01:00

Out of Home Advertising (OOH) includes all Advertising formats that are placed outside of living spaces. This includes classic posters, digital poster areas, transit Advertising (e.g. on buses), Advertising at the POS, and at airports.

What types of outdoor advertising are there?2026-01-13T13:19:42+01:00
  • Classic poster advertising: On streets, bus stops or buildings.
  • Digital Out-of-Home (DOOH): Animated displays in high-traffic locations in cities, shopping centers, or airports.
  • Transit advertising: On and in buses and trains
Who uses outdoor advertising?2025-12-16T10:15:52+01:00

Outdoor advertising is used by companies of all sizes:
Large brands: For image campaigns or new products.
Medium-sized companies: For local awareness and regional campaigns.
Small businesses: To draw attention to offers, new openings or events.

How is the success of outdoor advertising measured?2025-12-16T10:15:11+01:00

Success can be measured using the following methods:

QR codes: Direct tracking of interactions.

Discount codes or special landing pages: Customers can specifically perceive promotions.

Brand awareness: Measurable via surveys or social media.

Individual market research: Tailored surveys on selected campaigns

Combination with online advertising: Analyze the increase in website traffic during the campaign.

How long does an outdoor Advertising campaign last?2025-12-16T10:14:44+01:00

Typical durations are one to four weeks, depending on the campaign’s objective. Digital OOH Advertising allows for more flexible timeframes, such as daily or hourly placements.

How do I choose the right location?2025-12-16T10:14:21+01:00

The location depends on the target group:

  • City centers: For high reach and brand awareness.
  • Commuter zones: Train stations or bus stops reach working professionals.
  • Shopping centers: Ideal for consumers with purchasing intent.
  • Special zones: Near points of interest such as gyms or universities
Is outdoor advertising suitable for small budgets?2026-01-13T13:21:12+01:00

Yes, outdoor advertising is possible even with small budgets. Locally selected billboard spaces – analog or digital – can achieve a high impact cost-effectively. Providers often offer flexible packages specifically tailored to small businesses.

How much does billboard advertising cost?2026-01-13T13:22:14+01:00

The costs for poster advertising depend on several factors – in particular, the Reach or number of contacts achieved, the location, the size of the poster, and the duration of the campaign. Highly frequented locations generate more contacts and are priced accordingly higher, while locally selected poster areas can represent a cost-efficient alternative.

How long does a typical poster campaign last?2025-12-16T10:12:44+01:00

Most campaigns run for one to four weeks, as this is sufficient to generate attention and anchor the message. For long-term goals or permanent Advertising, posters can also be placed for months, depending on the budget and strategy.

Woman on laptop with headphones engrossed in conversation

For a successful Out of Home Advertising campaign

We support you in planning your advertising campaign

If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.

Offer

Contact

Go to Top