"Retail Media is no longer just a trend of the future" Retail media is currently on everyone's lips - but what exactly is behind it? For many retailers, this offers an exciting opportunity: making advertising visible directly in their own shopping world - simple, data-based and without huge technological [...]
Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media. Together they want to build a retail media ecosystem in Switzerland and offer retailers and advertisers innovative retail media solutions. The advertising marketer Goldbach and the AdTech company GoWit, which [...]
According to the latest study, the Goldbach Video Network (GVN) will also achieve the highest monthly Reach among the queried Video offerings in Switzerland in 2025. The present results are based on the now ninth representative survey on the use of the GVN, which was carried out in cooperation [...]
"Swiss Ad Impact is an important tool for evaluating and optimizing campaign impact" Over 80 campaigns from 42 clients from 14 sectors - since the launch of Swiss Ad Impact 18 months ago, a lot of advertising impact has been measured. And the service, which provides advertisers with a [...]
“Programmatic Advertising has established itself as a standard in many markets” Is Programmatic Advertising only for the Online sector or also for traditional media? What impact do Advertising bans have on Programmatic Advertising, and how much human input is still needed alongside Artificial Intelligence for this type of Advertising? [...]
Expanding Swiss Radioworld's audio network to include Energy's Digital Audio inventory provides advertisers with additional reach opportunities and a broader selection of digital audio content. The audio Advertising intermediary Swiss Radioworld is expanding its offering to include Energy's Digital Audio inventory. This includes the streams of Energy radio stations [...]
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach. The current Mediapulse figures show an increase in listeners of an average of 17%. Advertisers benefit from unchanged rates with a significantly larger audience. Küsnacht, April 9, 2025 – Since [...]
The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]
As part of a joint initiative by Goldbach and Mediapulse, a test has for the first time succeeded in measuring the personal net reach of online video ads and combining it with TV reach. The successful test run was carried out with the Migros own-brand campaign of Migros Supermarkt [...]
Saturday evening television with the whole family, watching the latest episodes of a reality show with friends – TV is a social medium. And above all, it is indispensable for many. The current Goldbach Media study reveals what makes this special TV moment today. What makes Live TV and [...]
