Beiträge im Insights
In 2024, Sunrise booked Replay Ads for the first time as part of the “Elevator” video campaign. We have analyzed the campaign.
Radio Advertising uses, for example, the weather conditions to convey Advertising messages that match the temporal or situational context.
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.
IKEA has been running audio campaigns in cooperation with Swiss Radioworld. As a result, it has seen a significant increase in customers and sales.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.
The eighth implementation of the study on the usage data of various video sites shows why the Goldbach Video Network is an extremely effective advertising channel.
Goldbach accompanied Dr. Oetker's campaign for the "Casa di Mama" pizza brand with Swiss Ad Impact. Find out more here.
With immediate effect, the demand-side platform Splicky offers advertisers an even more dynamic and precise ad delivery.
Goldbach and Decentriq have been offering cookieless targeting solutions since 2022. We asked experts on both sides a few questions.
The new Advertising solution enables the integration of Video and Display Advertising within video games and in game-related Advertising environments.