The eighth implementation of the study on the usage data of various video sites also shows why the Goldbach Video Network (GVN) is an extremely effective advertising channel. Here are the most important points of the study summarized. Main findings As in the previous year, the GVN recorded the [...]
At today's Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium. In a relaxed atmosphere, around 200 invited guests came together at Radio Night this evening to discuss the latest developments within the Radio industry. Due to renovation work, the popular networking event of [...]
Valuable and meaningful insights – This is what Dr. Oetker says about Swiss Ad Impact For the advertising campaign of the "Casa di Mama" pizza brand, Dr. Oetker booked the Swiss Ad Impact advertising impact study. KPIs such as Ad Liking, Ad Recognition, etc. were measured on the Online, [...]
With immediate effect, the demand-side platform Splicky offers advertisers an even more dynamic and precise ad delivery. This is thanks to the use of Data from the Data management platform “Farcaster” of the TX Group and Swiss mobility Data from Senozon AG. With the demand-side platform (DSP) “Splicky”, advertisers [...]
As one of the first movers in the Swiss market, Goldbach, together with the Swiss technology company Decentriq and using its Data Clean Room technology, has designed a cookieless alternative solution for Advertising targeting. After almost two years of successful collaboration, we spoke with Juan Baron (JB), Director Business [...]
«Good stories sell better» Tom Lou Krummenacher and Cian Via talk about impactful content, the newly founded content department at Goldbach, and why a social post is sometimes not enough. Tom Lou, Cian, you are part of the newly founded "Goldbach Commercial Content" department. For those who have never [...]
By integrating Digital Audio into Goldbach Regional's booking tool, companies Advertising regionally are offered new opportunities for Advertising on web radios and music streaming platforms. Küsnacht, May 27, 2024 – Goldbach is expanding booking options for regional Advertising by integrating the most important web radios and music streaming providers [...]
Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively. Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment [...]
Long-standing CEO Michi Frank hands over operational responsibility for the Goldbach Group to Christoph Marty. CFO Tom Gibbings takes over at Goldbach Neo. Küsnacht, April 15, 2024 - After 24 years with the Goldbach Group, including 11 years as CEO, Michi Frank has decided to hand over operational responsibility [...]
In January 2024, the advertising marketer Goldbach conducted the DACH-wide study on Advanced TV for the seventh time. In addition to the consistently high awareness and use of Connected TV (CTV), the increasing advertising perception and acceptance stood out, which makes the medium particularly attractive for advertisers. For the [...]
