Beiträge im Insights
Why is Connected TV so interesting for the Advertising industry and what are the challenges? Find the answers in the article.
Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.
Advanced TV Study: For the sixth time, Goldbach has conducted the Advanced TV Study. It shows that Advertising in the Connected TV sector is effective and engaging!
SMG Swiss Marketplace Group AG has recently started using Goldbach's own Data management platform (DMP) “Farcaster”.
Goldbach implements one of the first Data onboarding solutions in Switzerland. This allows advertisers to efficiently access relevant target groups.
Study on the media usage behavior of marketing and media professionals and their assumptions about the media usage of the Swiss population as a whole.
Study "Media Bias – Media usage of marketing and media professionals compared to the Swiss population"