Beiträge im Insights
With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance reporting.
The Swiss publishers & their marketers audienzz, CH Media, Goldbach & Ringier Advertising have presented an ID solution for digital Advertising in Switzerland.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
Replay Ads were launched in 2022 as a global first in the Swiss TV industry and have recently become part of the established tv measurement.
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation.
For the seventh time, we are pleased to present the study on the usage data of our Video Networks.
Why is Connected TV so interesting for the Advertising industry and what are the challenges? Find the answers in the article.
Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.
Advanced TV Study: For the sixth time, Goldbach has conducted the Advanced TV Study. It shows that Advertising in the Connected TV sector is effective and engaging!
Advertisers in Switzerland now have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time.