Archive: Interview

Tom Lou Krummenacher and Cian Via talk about content with impact, the content department at Goldbach, and why a social media post is sometimes not enough.

Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.

In an interview, Guido Trevisan, CMO of Goldbach Group AG, summarizes and provides insights into the new pricing models and the plans we have for Swiss Ad Impact.

Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.

Radio Advertising uses, for example, the weather conditions to convey Advertising messages that match the temporal or situational context.

IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.

Goldbach and Decentriq have been offering cookieless targeting solutions since 2022. We asked experts on both sides a few questions.