Archive: Press release

Goldbach has conducted the Advanced TV Study for the eighth time. It shows that Advertising on Connected TV reaches, convinces, and activates.

Together with Mediapulse and Kantar Media, Goldbach has for the first time succeeded in measuring the personal net reach of online video ads.

Goldbach Digital launches the new «Goldbach Commercial Content» department. A unit for innovative and holistic communication solutions.

Swiss Radioworld includes the podcast offering from Seven.One in its portfolio. At the same time, the pre-roll inventory is offered at a more favorable CPM.

The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.

With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks for advertising impact.

IKEA has been running audio campaigns in cooperation with Swiss Radioworld. As a result, it has seen a significant increase in customers and sales.

Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.

At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.

With immediate effect, the demand-side platform Splicky offers advertisers an even more dynamic and precise ad delivery.