Archive: Press release
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks for advertising impact.
IKEA has been running audio campaigns in cooperation with Swiss Radioworld. As a result, it has seen a significant increase in customers and sales.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
With immediate effect, the demand-side platform Splicky offers advertisers an even more dynamic and precise ad delivery.
The new Advertising solution enables the integration of Video and Display Advertising within video games and in game-related Advertising environments.
New Advertising opportunities on web radios and music streaming platforms are opening up for companies Advertising regionally.
The Joyn streaming platform will also be available free of charge in Switzerland from June 2024. Goldbach Audience and Goldbach Media market Joyn exclusively.
Long-time CEO Michi Frank is handing over operational responsibility for the Goldbach Group to Christoph Marty. At Goldbach Neo, CFO Tom Gibbings is taking over.