Ad
Abbreviation for "advertisement" and refers to an ad or an advertising material within the digital and traditional media and advertising context.
Ad Blocker
An Ad Blocker is software or a browser extension that detects and automatically blocks online advertising on websites or in apps, preventing it from being displayed to the user.
A/B testing
A/B testing is an experimental method for comparing two or more creatives or combinations of a digital ad to determine which version performs better. The test group A (original) and test group B (variant) are randomly served to different user groups at the same time.
DSP
Demand-Side Platform – technology for automated advertising purchasing.
Cross-media
The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.
Contacts
A term from media research that refers to "contact" with a medium such as an online offering, a TV channel, or a magazine as advertising medium contact. A person's "contact" with advertisements, spots, or online advertising material is understood as advertising material contact.
Affinity
A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average [...]