Advertising Video on Demand (AVoD)
AVoD refers to a Video-on-demand offering funded by Advertising. Users can access content free of charge but must accept ad insertions before, during, or after the content.
Affiliate Marketing
Affiliate marketing is a performance-based online marketing model in which partners (affiliates) promote a advertiser's products or services and receive a commission upon success (e.g., click, lead, or sale).
Advanced TV
Advanced TV is an umbrella term for data-driven and digitised forms of TV advertising that go beyond traditional linear broadcasting. This includes, among other things, Addressable TV, Connected TV and programmatic TV advertising.
Ad server
An ad server is a central system used to manage, deliver, and evaluate digital advertisements. It acts as a digital control center, ensuring that the right ad appears at the right time in the right place (e.g., on a website or Smart TV).
Addressable TV
Addressable TV refers to a form of TV advertising in which different advertising content is targeted to specific households or user groups within the same linear television program. Delivery is data-driven, allowing advertising campaigns to be more personalized and targeted to specific audiences.
Ad View Time
Ad View Time refers to the average or effective duration during which a digital advertising material is actually viewed by a user. This metric is used to evaluate the attention and visibility of an advertisement.
Ad Size
Ad size refers to the dimensions of a digital advertising material, usually in pixels (e.g., 300 × 250). The size determines how and where an ad is displayed on a website or in an app.
Ad Impressions
Ad Impressions (AIs) refer to the number of times a digital advertising material is displayed. Each delivery of an ad on a website or in an app is counted as one impression, regardless of whether a user interacts with the ad. They serve as a fundamental metric for measuring the [...]
Ad Click
An Ad Click refers to a user clicking on a digital advertising material, which typically opens a target page (e.g., a website or landing page).
Ad Click Rate
The ad click rate refers to the proportion of clicks on an advertising material in relation to its impressions. It indicates how frequently an ad is clicked by users and serves as a key metric for evaluating its effectiveness.