A target group is the defined group of people who are to be specifically addressed with a communication or advertising measure and who share common characteristics such as demographic, geographic, or behavioral attributes.

The medium used to distribute Advertising, e.g., a newspaper for an insert, a TV or Radio station for a commercial, a pillar for a poster, etc. Not to be confused with the “advertising material”.

A commercial is a short audiovisual advertising message that is broadcast on television, Online Video, DOOH, or Radio and serves to promote products, services, or brands.

Term for the type or category of Advertising, e.g. a poster, ad, commercial, etc. Not to be confused with "advertising media".

WEMF (headquartered in Zurich) collects data on media usage in Switzerland and Liechtenstein for the targeted placement of display advertising in newspapers and magazines. Its core tasks include national readership research, circulation auditing of the Swiss press, and certification of other media categories (e.g., DOOH and advertising in public transport). [...]

The survey conducted by WEMF on behalf of the Swiss Advertising Statistics Foundation provides information on the net amounts that advertisers have invested over the course of a year in the most important advertising media for the dissemination of their advertising messages (Net Advertising Expenditure). The categories recorded include Print, [...]