The term audience refers to the total number of people who consume a particular medium, programme, advertising campaign, or piece of content. In a media and advertising context, it describes the target or actual reach of an offering, i.e. the group of users reached or potentially reached.

A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average [...]

An advertiser is a company or individual that books advertising space to promote products, services, or brands. They are the client for advertising campaigns and provide the financial resources for their delivery.

Abbreviation for "advertisement" and refers to an ad or an advertising material within the digital and traditional media and advertising context.

The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.

A term from media research that refers to "contact" with a medium such as an online offering, a TV channel, or a magazine as advertising medium contact. A person's "contact" with advertisements, spots, or online advertising material is understood as advertising material contact.

A measure of how strongly a target group is represented in a medium compared to the total population. It is expressed as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average [...]