The F12D format is a digital evolution of the classic F12 poster in the out-of-home advertising sector. It is deployed at high-traffic locations such as busy roads, arterial routes, railway stations, or car parks, and is characterized by high visibility as well as the capacity for dynamic, digital content delivery.
The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.
Refers to the business relationship between a company and private individuals as end consumers.
A targeted call to action for the user, such as “Buy now” or “Sign up here”, usually in the form of a button or link.
Refers to business relationships and transactions between at least two companies (e.g., a software manufacturer sells to an agency).
The costs for advertising placements at the official list price. This value is calculated before the deduction of discounts or agency commissions and does not include production costs for the advertising material. It primarily serves to make the advertising pressure of companies comparable.
Refers to the difference between the formally stated list prices (gross) and the actual negotiated advertising prices (net) after the deduction of discounts and commissions.
A reference value or benchmark used to measure your own performance (e.g., a click-through rate) against the market average or competitors.
The Agency Commission (AC) is a discount granted by media providers to advertising or media agencies, as their consulting services reduce the workload. Generally, it amounts to 5% for Online, 10% for Radio, and 15% for magazines and TV, calculated from the invoice amount excluding VAT, after deducting other discounts [...]
In the media and advertising industry, an audit refers to an independent review of performance data, billing, or measurement methods. It verifies whether Reach, usage, or advertising data are correctly collected, analyzed, and reported. The goal is to ensure transparency, comparability, and trust in media and advertising currencies.