Advanced TV Study: For the sixth time, Goldbach has conducted the Advanced TV Study. It shows that Advertising in the Connected TV sector is effective and engaging!
Advertisers in Switzerland now have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time.
Swiss Radioworld, together with other industry representatives, is launching a campaign to showcase the advantages of Radio advertising as an attractive sales promotion tool.
SMG Swiss Marketplace Group AG has recently started using Goldbach's own Data management platform (DMP) “Farcaster”.
Goldbach implements one of the first Data onboarding solutions in Switzerland. This allows advertisers to efficiently access relevant target groups.
Study on the media usage behavior of marketing and media professionals and their assumptions about the media usage of the Swiss population as a whole.
Study "Media Bias – Media usage of marketing and media professionals compared to the Swiss population"
NewsWonneberger Jessica2025-12-16T11:43:27+01:00