The telecommunications provider Sunrise booked Replay Ads for the first time in 2024 as part of the “Elevator” video campaign with Marco Odermatt and Roger Federer. The advertising material in time-shifted TV complemented the campaign channels of internet, social media and linear TV. Since Replay Ads have [...]
Event data-based Radio spots are specifically tailored to certain events or situations. This type of Radio Advertising uses, for example, the weather conditions, the current pollen count in the air, or the number of flu cases to convey relevant Advertising messages that match the temporal, situational, and geographical context [...]
From left: Michael Diehr, Senior Communication Manager EssenceMediacom; Lukas Maximilian Dittmer, Integrated Media Manager IKEA Switzerland IKEA has been using audio advertising for some time to promote products, special offers or individual stores. Many people are familiar with the commercials spoken with the unmistakable Swedish accent. In 2023, IKEA [...]
IKEA has been running audio campaigns in cooperation with Swiss Radioworld for some time now, with measurable success: thanks to radio and digital audio, the furniture store has seen a significant increase in customers and sales. Küsnacht, September 16, 2024 - Audio is booming: according to figures from the [...]
Goldbach is conducting the annual study on the use of the Goldbach Video Network (GVN) for the eighth time. Over 1300 people across Switzerland were surveyed on their use of various video platforms. Küsnacht, September 3, 2024 – 97% of respondents between the ages of 15 and 49 are [...]
The eighth implementation of the study on the usage data of various video sites also shows why the Goldbach Video Network (GVN) is an extremely effective advertising channel. Here are the most important points of the study summarized. Main findings As in the previous year, the GVN recorded the [...]
At today's Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium. In a relaxed atmosphere, around 200 invited guests came together at Radio Night this evening to discuss the latest developments within the Radio industry. Due to renovation work, the popular networking event of [...]
Valuable and meaningful insights – This is what Dr. Oetker says about Swiss Ad Impact For the advertising campaign of the "Casa di Mama" pizza brand, Dr. Oetker booked the Swiss Ad Impact advertising impact study. KPIs such as Ad Liking, Ad Recognition, etc. were measured on the Online, [...]
With immediate effect, the demand-side platform Splicky offers advertisers an even more dynamic and precise ad delivery. This is thanks to the use of Data from the Data management platform “Farcaster” of the TX Group and Swiss mobility Data from Senozon AG. With the demand-side platform (DSP) “Splicky”, advertisers [...]
As one of the first movers in the Swiss market, Goldbach, together with the Swiss technology company Decentriq and using its Data Clean Room technology, has designed a cookieless alternative solution for Advertising targeting. After almost two years of successful collaboration, we spoke with Juan Baron (JB), Director Business [...]
