Goldbach Focuses on Total Video
As part of the organizational merger of the previous activities of Goldbach Audience and Goldbach Media, the marketer is bundling its moving image marketing and focusing on a Total Video strategy. Within the framework of this restructuring, Chief Commercial Officer Raoul Gerber and Stefan Wagner, Managing Director of Goldbach Audience, are leaving the company.
Following the completion of the integration of Goldbach Audience AG into Goldbach Media AG announced in September, the marketer is now focusing on its Total Video strategy. Goldbach is thus responding to changes in media usage and media decisions: advertising clients are increasingly planning moving image campaigns across various channels and aligning their budgets with target group, reach, and impact. The Total Video strategy combines linear TV with Replay Ads, Digital Video, and Connected TV. This takes into account the competitive environment with international streaming, video, and social media platforms.
In the future, it will be easier to plan, book, and evaluate campaigns via the video contact points marketed by Goldbach. Cross-channel contact persons will accompany clients and agencies through the entire process. At the same time, Goldbach is standardizing its internal processes and systems and merging the previous digital and TV sales teams.
From 2027, Goldbach plans to launch its first cross-channel offerings, which will be oriented towards the respective overarching campaign goals and the needs of advertising clients.
«The new Goldbach has a clear mandate: we are connecting what makes us strong today with the needs of the future. In doing so, we are creating the conditions for our success tomorrow,» comments Christoph Marty, CEO of Goldbach Group AG. «The advertising inventories of our media partners that we market enable us to develop a cross-channel video offering that is oriented towards target group, reach, and impact.»
As a result of the reorganization, Raoul Gerber, Chief Commercial Officer and member of the Executive Board, and Stefan Wagner, Managing Director of Goldbach Audience, are leaving the company.
«Raoul Gerber has helped shape Goldbach over many years with his expertise and personal commitment and has significantly driven the digital development of our business. With his know-how and entrepreneurial thinking, Stefan Wagner has provided important impulses for the further development of our data-based offerings and developed our digital business in a demanding environment. I sincerely thank both of them for the cooperation and their many years of commitment to Goldbach. I wish them all the best for their future,» says Christoph Marty, CEO of Goldbach.
Under the leadership of CEO Christoph Marty, Alexander Duphorn as Chief Portfolio Officer, Carsten Kollmus as Chief Commercial Officer, and Thomas Spiegel as Chief Operating Officer will be responsible for the marketing of moving image inventories as of November 2026.
This strategic realignment affects Goldbach’s moving image marketing. Goldbach Audio AG remains active as a specialized audio intermediary. Goldbach Neo OOH AG continues to be responsible for outdoor advertising marketing in Switzerland and will be managed as an operationally independent unit within the TX Group.