The specialist for Radio and Digital Audio advertising, Swiss Radioworld, will operate from
September 1, 2026, under the name Goldbach Audio. With the new name, the company is responding to the evolving audio market and simultaneously moving closer to the Goldbach brand.

Küsnacht, September 1, 2026 – Digital distribution channels, podcasts, and Programmatic advertising solutions have fundamentally expanded the audio landscape in recent years. Swiss Radioworld is responding to this development with its new identity and will operate under the name Goldbach Audio from
September 1, 2026.

With the renaming, the Goldbach subsidiary emphasizes its positioning as a specialist in audio advertising. At the same time, its affiliation with Goldbach Group AG and its broad offering across various media genres becomes more visible.

For customers, agencies, and media partners, nothing changes with the new name: the existing team, previous contacts, and established processes and services remain unchanged.

Regarding the rebranding, Managing Director Ralf Brachat states: “The transformation from Swiss Radioworld to Goldbach Audio is a logical step for us. With our many years of experience, our dedicated team, and our innovative strength, we are ideally positioned to proactively meet the needs of our customers and offer future-proof solutions for Radio and Digital Audio, i.e., audio.”

The increasing diversity of digital and classic reception and distribution channels continuously opens up new opportunities for audio advertising. At the same time, the demands on consulting, technology, and the networking of different offerings are increasing. Goldbach Audio (formerly Swiss Radioworld) has therefore specifically built up expertise and know-how in recent years to evaluate new technologies and advertising solutions and establish them in the market together with its partners. These include offerings such as the Podcast Network and Programmatic Radio. As Goldbach Audio, the company consistently continues this path.