At today’s Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.

In a relaxed atmosphere, around 200 invited guests came together at Radio Night this evening to discuss the latest developments within the Radio industry.

Due to renovation work, the popular networking event of the Swiss Radio industry exceptionally did not take place at its usual location, the Haus am See. This year’s event was enjoyed by guests in the stylish ambience of the Carlton Restaurant & Bar in Zurich. In addition to the summery temperatures, the culinary delights on site and the good sound contributed to the exuberant atmosphere.

Ralf Brachat, Managing Director of Swiss Radioworld AG, is pleased: «Despite the constant digitization over the last decade, Radio is a very high-reach medium, which moves people due to its local information and entertainment value as well as its diversity. Audio as a whole, including digital distribution, enjoys continued growing popularity. This is exactly what we want to celebrate together today!»