Advanced TV Archive - Page 2 of 2 - Goldbach

Advanced TV – Online? TV? The best of both worlds!
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Advanced TV – Online? TV? The best of both worlds!
Goldbach in the media, Studies

Advanced TV – Online? TV? The best of both worlds!

Connected, addressable, smart – these terms, combined with the abbreviation TV, all belong to the world of Advanced TV. This in turn describes nothing other than TV – the medium, not the abbreviation – connected to the Internet. In the following lines, you will learn what exactly Advanced TV [...]

By Jessica Wonneberger|2025-12-21T16:52:53+01:00June 26, 2023|Goldbach in the media, Studies|

Advanced TV Study 2023
Gallery
Advanced TV Study 2023
Studies

Advanced TV Study 2023

For the sixth time, Goldbach conducted its annual DACH study on the use and distribution of Connected TV. The evaluation revealed that Connected TV continues to enjoy very high awareness in all advertising-relevant target groups and the additional functions are used by two-thirds of those surveyed. Advertising perception on [...]

By Jessica Wonneberger|2025-12-21T17:14:17+01:00March 28, 2023|Studies|