Radio 1
Radio 1 Das isch Züri. Radio 1 Radio 1 is the station for adults from media pioneer Roger Schawinski. It focuses on infotainment and serves up relevant news from politics, business, society and [...]
Energy Zürich
Energy Zürich The largest private radio station in Switzerland. Energy Zürich The success story of Energy Zurich began in 2003; after the participation of the Parisian NRJ Group and the renaming of Radio [...]
Radio 24
Radio 24 Das isch Züri. Radio 24 The oldest private Radio station in Switzerland impresses with the best music mix, compact information and entertaining presenters. With our morning show “Ufsteller”, we wake up [...]
Radio connects – and we celebrate it
At today's Radio Night, numerous representatives from agencies, advertisers and broadcasters met at the Carlton in Zurich to celebrate the versatile and high-reach medium and to highlight both their passion and the relevance of Radio in the digital age. Zurich, August 27, 2025 – The traditional event has been [...]
Energy Digital Audio inventory now available in Swiss Radioworld’s portfolio
Expanding Swiss Radioworld's audio network to include Energy's Digital Audio inventory provides advertisers with additional reach opportunities and a broader selection of digital audio content. The audio Advertising intermediary Swiss Radioworld is expanding its offering to include Energy's Digital Audio inventory. This includes the streams of Energy radio stations [...]
SRG’s FM switch-off changes the Radio market. Advertisers benefit massively
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach. The current Mediapulse figures show an increase in listeners of an average of 17%. Advertisers benefit from unchanged rates with a significantly larger audience. Küsnacht, April 9, 2025 – Since [...]
Incremental Advertising Impact: How Digital Audio complements and enhances Radio
Since the Digital Audio Study 2023 at the latest we know: Digital Audio delivers. Advertising on this channel is credible, activates, and contributes to brand popularity. And it sticks in people's minds, as the study figures show. To deepen the understanding of the effects of audio advertising, we accompanied [...]
Event data-based Radio Advertising: “The Advertising message thus gains significantly in relevance”
Event data-based Radio spots are specifically tailored to certain events or situations. This type of Radio Advertising uses, for example, the weather conditions, the current pollen count in the air, or the number of flu cases to convey relevant Advertising messages that match the temporal, situational, and geographical context [...]
IKEA: “We rely on radio for almost every campaign”
From left: Michael Diehr, Senior Communication Manager EssenceMediacom; Lukas Maximilian Dittmer, Integrated Media Manager IKEA Switzerland IKEA has been using audio advertising for some time to promote products, special offers or individual stores. Many people are familiar with the commercials spoken with the unmistakable Swedish accent. In 2023, IKEA [...]
An evening dedicated to Radio
At today's Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium. In a relaxed atmosphere, around 200 invited guests came together at Radio Night this evening to discuss the latest developments within the Radio industry. Due to renovation work, the popular networking event of [...]