Smart TV Ads

From reach boost to brand involvement

Extend your campaign effectively with Smart TV Ads. Reach viewers every time they turn on their Smart TV and actively search for content. Display and video ads placed on the home screen in the Smart Hub become full-screen video with one click, with the option to redirect the user to a landing page or brand app. There, the user can interact with the brand.

Our premium partners Samsung and LG have a combined market share of 72% in this country, which is why we reach 2.5 million smart TV devices across Austria with our Smart TV Ads product.

The exclusive data obtained from this makes it possible to play out according to targeting segments such as linear TV viewing behavior, app usage or gaming preferences. Light linear TV users and heavy streamers, who are rarely reached via classic TV advertising, can thus be selected and targeted via Smart TV Ads. The ads also guarantee 100% viewability and brand safety.

Why book Smart TV Ads?

  • Prominent placement on the home screen of all Samsung and LG smart TVs
  • RW of 2.5 million smart TVs throughout Austria
  • Direct targeting of TV streaming users possible
  • 100% Viewability & 100% Brand Safety
  • Advertising perception in lean-back atmosphere
  • Designing an exclusive brand experience

Smart TV Ads

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SAMSUNG ADS

1st Screen Universal Guide Ad

The Universal Guide is the starting point of every action on the Samsung Smart Hub. The video ad starts automatically and expands to a full-screen video upon action.

1st Screen Launcher Ad Tile

Display Ad in the Samsung Launcher Bar. When navigating over the ad, it enlarges and also launches a video ad in preview which turns into a full-screen video ad upon action.

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LG ADS

With LG Ads, we offer first impression contact on the home screen, on every active LG device in Austria. The combination of banner and video advertising on the TV set represents the exclusive, new way of advertising in the hard-to-reach target group of streamers. LG, as one of the TV industry leaders, offers a premium inventory of SmartTV Ads in combination with TV-first data, which we have aggregated into useful contextual targeting opportunities, e.g. cord cutters.

Interested in our other Advanced TV products?