Goldbach Austria starts marketing Dynamic Ad Insertion
As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.
Premiere: Kia uses new L-Frame advertising medium on DAZN
To promote the new EV9 model, Kia is the first mover to use an "L-Frame" campaign during German Bundesliga matches on DAZN.
Goldbach Austria introduces new form of advertising for Advanced TV
We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.
Goldbach takes over programmatic marketing of digital out-of-home screens from monitorwerbung - Duplicate
The Who's Who of German-speaking Advanced TV experts presented first-hand requirements and opportunities on the big digital screen to around 70 marketing and media professionals.