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Sandra Callender ist neue Verkaufsleiterin TV & Advanced TV bei Goldbach Austria
Prominent new addition to Goldbach Austria: Sandra Callender, a TV marketing professional with many years of experience in media sales, is taking on the role of Sales Director TV & Advanced TV.
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30.10.2023
Press
Smart TV
TV
Knowledge
Goldbach Austria starts marketing Dynamic Ad Insertion
As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.
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Premiere: Kia uses new L-Frame advertising medium on DAZN
To promote the new EV9 model, Kia is the first mover to use an "L-Frame" campaign during German Bundesliga matches on DAZN.
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10.05.2023
Press
Smart TV
TV
Knowledge
Trends
Goldbach Austria introduces new form of advertising for Advanced TV
We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.
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Goldbach takes over programmatic marketing of digital out-of-home screens from monitorwerbung - Duplicate
The Who's Who of German-speaking Advanced TV experts presented first-hand requirements and opportunities on the big digital screen to around 70 marketing and media professionals.