![Bild_Pressemitteilung_DAI.jpg]()
30.10.2023
Press
Smart TV
TV
Knowledge
Goldbach Austria starts marketing Dynamic Ad Insertion
As of now, DAI spots on the big screen can be booked with Goldbach Austria - via A1 Xplore-TV boxes, which enable addressable TV advertising in the Connected TV area.
![Kia_EV9_c_Kia.jpg]()
Premiere: Kia uses new L-Frame advertising medium on DAZN
To promote the new EV9 model, Kia is the first mover to use an "L-Frame" campaign during German Bundesliga matches on DAZN.
![Goldbach_RoundTable_Lorenz_Pernkopf_Witte_Spangler_Almer_c_Elena-Azzalini_wr.jpg]()
10.05.2023
Press
Smart TV
TV
Knowledge
Trends
Goldbach Austria introduces new form of advertising for Advanced TV
We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.
![9917-by-Alissar-Najjar.jpg]()
Goldbach takes over programmatic marketing of digital out-of-home screens from monitorwerbung - Duplicate
The Who's Who of German-speaking Advanced TV experts presented first-hand requirements and opportunities on the big digital screen to around 70 marketing and media professionals.