Goldbach establishes division focusing on cross-media advertising for regional SMEs

The advertising marketer Goldbach Group AG founded Goldbach Regional at the beginning of 2024, a new division focusing on small and medium-sized enterprises (SMEs) in Switzerland. The aim is to enable Swiss SMEs to book cross-media advertising solutions tailored to their region without spending a lot of time and money.

The advertising marketer Goldbach Group AG founded the new Goldbach Regional division to meet the needs of Swiss small and medium-sized enterprises (SMEs). It is designed to enable SMEs to run effective advertising campaigns with advertising budgets starting at CHF 500 and without extensive experience in this area.

"Brand building and, above all, sales measures through targeted communication are extremely important for SMEs too," says Thierry Furrer, Managing Director of Goldbach Regional, "but many companies have neither the time nor the resources to take care of this."That's why Goldbach Regional is keen to offer SMEs cross-media advertising solutions tailored to the region from a single source at the lowest possible cost and time.

Goldbach Regional can draw on the TX Group's high-quality analog and digital media brands, social media platforms, the programmatically bookable digital out-of-home (DOOH) inventory of all relevant Swiss providers and all common video formats. Goldbach Regional also plans to integrate additional genres such as digital audio and replay ads into its range this year and make them bookable for SMEs. Customers, or their agencies where applicable, will also benefit from technologically supported services such as advertising media creation, fully automated campaign optimization and proof of performance in the form of live reporting. "Last but not least, we want to offer our customers transparent and personalized advice, which is why our regional advertising professionals are always available to answer questions," says Furrer.

Further information on the new Goldbach division and the various regions can be found at goldbach.com.