E-commerce
AMAG Automobil und Motoren AG Case: Passion for Mobility
plus 40 to Benchmark
Strong Traffic, Strong Impact – Top Performance across all Formats
Initial Situation
AMAG is perceived by many customers primarily as a pure service provider, less as a holistic partner for all aspects of mobility.
Communication Goal
Increase brand awareness and position AMAG as a competent mobility partner. At the same time, the aim is to create an emotional connection through authentic and credible communication.
Core Message
AMAG stands for competent and reliable mobility driven by passion. With an authentic understanding of service, they live customer proximity and enthusiastically give their best every day for cars and their customers.
Ad Examples
The 30” spot focused on the passion and expertise of the employees to build trust. A broad Reach was deliberately targeted with the media mix, especially through the strategic use of video Formats.
Booked Formats: Social Media, Instream and Outstream video Formats on selected partner networks.
Outstream Plus
+40% to Benchmark
+44% to Benchmark
