Overspill
Overspill refers to the receivability or use of a TV channel beyond its national borders (or core broadcast areas).
Opportunity To Hear (OTH)
Opportunity to Hear describes the average number of times a reached person hears a Radio spot.
Opener
Sponsor element aired before the start of the sponsored Format ("Enjoy the show, brought to you by …").
On Air
Refers to the state or time when a program, segment, or commercial is broadcast live via a Radio or television station. More broadly, in media planning, the term also encompasses the entire period during which a campaign is active in electronic media (the so-called "on-air phase").
NEXT>LEVEL
WEMF's proprietary data analysis tool for accessing WEMF studies, statistics, and databases, as well as additional third-party studies.
Network
An association of various websites or platforms that jointly market their advertising space through a central provider.
Net-net
The final invoiced amount for a media placement after deducting all discounts, special terms and the consultant commission (BK) from the gross amount. Net-net is the most effective metric for budget control, as it reflects the campaign’s actual costs without agency remuneration and price reductions.
Media Type
The totality of all media advertising channels is divided into different types. The most important media categories include Radio, daily newspapers, magazines, TV, posters, and Online.
Mediapulse AG
As an independent industry organization, Mediapulse is responsible for collecting data on the use of Radio and TV programs as well as Online services in Switzerland. This Data is considered the official currency and is used by broadcasters, content creators, publishers, the advertising industry, authorities, and researchers.
Media planning
Planning of media deployment taking qualitative and quantitative factors into account, tailored to the target group and advertising objectives.