Share of Voice (SoV)
A key metric indicating a company's share of advertising presence relative to the total advertising volume of all competitors in a market or on a channel.
Share of Advertising
Share of Advertising (SoA) is a key metric describing a brand's percentage of total advertising expenditure within a market or industry. It is calculated almost exclusively based on gross advertising spend.
Reminder spot / tandem spot
A reminder spot is a short, supplementary Radio spot that is aired after the main spot and at least one other third-party spot within the same ad break. It is used to repeat and reinforce the main spot’s message and to anchor it more firmly in listeners’ memory.
Return on Investment (ROI)
A business metric that measures the relationship between invested capital (advertising budget) and the resulting profit. In marketing, the ROI indicates how many Swiss Francs of profit have flowed back per invested advertising Franc. It is used for efficiency monitoring and budget allocation.
Publisher
A content provider that makes advertising inventory available on its own channels such as websites, apps, TV stations, or radio stations. The publisher owns the reach and provides the editorial environment in which advertising messages are placed. It represents the "supply side" in the advertising market and bears editorial responsibility [...]
Radio spot
A Radio spot is a short acoustic advertising message broadcast by Radio stations in linear programming or distributed digitally. It typically consists of spoken text, music, sound effects, and jingles, and serves to promote products, services, or brands.
Pre-Roll
Advertisements played before the main video content.
Post-roll
Advertisements played after the actual video content.
Podcast
A podcast is a subscribable audio or video series provided via the internet that can be listened to or viewed on demand at any time. Content is published in individual episodes and usually follows a consistent thematic structure.
Panel
Individuals or households who are regularly surveyed on one or more topics, or whose consumption of certain services is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data come from a population-representative individual panel, and the Mediapulse TV Data from a TV-audience-representative household panel. Panel participants are referred to [...]