Podcast
A podcast is a subscribable audio or video series provided via the internet that can be listened to or viewed on demand at any time. Content is published in individual episodes and usually follows a consistent thematic structure.
Open Measurement Interface Definition (OMID)
A technical standard enabling consistent cross-platform capture of ad viewability (Viewability) and measurement data by independent third-party providers.
NEXT>LEVEL
WEMF's proprietary data analysis tool for accessing WEMF studies, statistics, and databases, as well as additional third-party studies.
Network
An association of various websites or platforms that jointly market their advertising space through a central provider.
Net-net
The final invoiced amount for a media placement after deducting all discounts, special terms and the consultant commission (BK) from the gross amount. Net-net is the most effective metric for budget control, as it reflects the campaign’s actual costs without agency remuneration and price reductions.
Media Type
The totality of all media advertising channels is divided into different types. The most important media categories include Radio, daily newspapers, magazines, TV, posters, and Online.
Media planning
Planning of media deployment taking qualitative and quantitative factors into account, tailored to the target group and advertising objectives.
Mediapulse AG
As an independent industry organization, Mediapulse is responsible for collecting data on the use of Radio and TV programs as well as Online services in Switzerland. This Data is considered the official currency and is used by broadcasters, content creators, publishers, the advertising industry, authorities, and researchers.
Media library
A media library is a digital service offered by TV or media providers where content such as programmes, films or features can be accessed at any time (on demand).
Media Focus
Media Focus Switzerland GmbH is a company that specializes in the neutral and independent measurement and analysis of advertising, media presence, and sponsorship. Among other things, it is responsible for recording the gross advertising volume in Switzerland.