A term from social and market research used to describe and categorize individuals or households based on objective characteristics. In media planning, sociodemographic data form the basis for defining samples and Target groups (targeting).
Internet-enabled TV device that also allows the use of apps for streaming audio or video content, for example. A Smart TV typically features numerous additional connections for set-top boxes, gaming consoles, etc.
A scientifically sound typology that groups people not only by external characteristics (sociodemographics) but by their living environment. It is based on clustering social strata, core orientations and values. This makes the Sinus Milieus an indicator of how target groups think, what drives them and how they can be reached [...]
A key metric indicating a company's share of advertising presence relative to the total advertising volume of all competitors in a market or on a channel.
Share of Advertising (SoA) is a key metric describing a brand's percentage of total advertising expenditure within a market or industry. It is calculated almost exclusively based on gross advertising spend.
A business metric that measures the relationship between invested capital (advertising budget) and the resulting profit. In marketing, the ROI indicates how many Swiss Francs of profit have flowed back per invested advertising Franc. It is used for efficiency monitoring and budget allocation.
A content provider that makes advertising inventory available on its own channels such as websites, apps, TV stations, or radio stations. The publisher owns the reach and provides the editorial environment in which advertising messages are placed. It represents the "supply side" in the advertising market and bears editorial responsibility [...]
Advertisements played before the main video content.
Advertisements played after the actual video content.
Individuals or households who are regularly surveyed on one or more topics, or whose consumption of certain services is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data come from a population-representative individual panel, and the Mediapulse TV Data from a TV-audience-representative household panel. Panel participants are referred to [...]