WEMF's proprietary data analysis tool for accessing WEMF studies, statistics, and databases, as well as additional third-party studies.

The final invoiced amount for a media placement after deducting all discounts, special terms and the consultant commission (BK) from the gross amount. Net-net is the most effective metric for budget control, as it reflects the campaign’s actual costs without agency remuneration and price reductions.

The totality of all media advertising channels is divided into different types. The most important media categories include Radio, daily newspapers, magazines, TV, posters, and Online.

Planning of media deployment taking qualitative and quantitative factors into account, tailored to the target group and advertising objectives.

A media plan that weights and incorporates various media to achieve optimal Reach cost-effectively.

Media Focus Switzerland GmbH is a company that specializes in the neutral and independent measurement and analysis of advertising, media presence, and sponsorship. Among other things, it is responsible for recording the gross advertising volume in Switzerland.

The MACH study series is WEMF’s (Swiss Association for Advertising Media Research) standard research tool for measuring readership figures and media usage in Switzerland. It serves as the official currency for print media planning and provides detailed data on the consumption habits, interests, and demographics of the Swiss population.

A segmentation of the respondents of MACH Basic identifies six population segments: Learners, Young Nokids, Young Withkids, Nokids, Withkids, and Pensioners. Segmentation criteria: Age, employment status, household composition. These lifestyles are also used in MACH Consumer.

The total period during which a product or company is advertised.

The detailed comparison of different advertising media within the same media category. The aim is to select the specific channels or platforms that best cover the Target group. Performance metrics such as Reach, affinity and value for money are compared directly.