The systematic comparison of different media types (e.g. TV, Radio, Online, Outdoor) to determine the most efficient media mix for a campaign. Quantitative factors (Reach, CPM) and qualitative aspects (advertising impact, image) are weighed against each other.
The person in a private household responsible for everyday shopping. In Mediapulse TV Data, a distinction is made between a traditional and a modern definition of the head of household. According to the traditional definition, there can only be one head of household per household. Such a person is determined [...]
Flighting describes the phases of a campaign and the temporal deployment of its activities. It enables strategic budget allocation over an extended period. Tailored to the competitive environment, advertising pressure and the number of flights are deployed flexibly. A possible strategy here could be alternating between intensive and less intensive [...]
Sample size refers to the number of individuals or households on which a data collection or data analysis is based.
The F400 LT Format is a very large special advertising space in the 400-format with a long-term focus in the outdoor advertising sector. It is deployed at selected premium locations and is particularly suitable for attention-grabbing Branding and flagship campaigns. Its implementation typically takes the form of an illuminated rotating [...]
The F4 Format is a classic poster Format in out-of-home advertising and is used particularly frequently for cultural and event campaigns. It is mainly found in pedestrian zones and urban areas, where its placement directly in passers-by’s line of sight enables targeted communication at close range.
The F200D Format is the digital version of the F200 portrait format in the out-of-home advertising sector. It is used at comparable, high-frequency locations such as urban areas, squares, waiting areas, along major roads, in railway stations, and airports, enabling dynamic digital content delivery with high visibility.
The F200 format is a common portrait format in outdoor advertising, deployed in diverse locations such as urban areas, squares, waiting zones, along major roads, in train stations, and alpine regions. It is distinguished by excellent visibility and broad application possibilities. Beyond the classic design, variants like F200L (illuminated poster) [...]
The F24 Format is a large format in outdoor advertising and is exclusively deployed at highly frequented prime locations. These include, in particular, heavily trafficked routes, central urban areas, and highly frequented hubs. Thanks to its size and placement, the F24 poster offers very high visibility and is particularly suitable [...]
The F12 Format is a widely used poster Format in outdoor advertising and significantly shapes the poster landscape. It is used at high-traffic locations, including busy roads, main access routes, railway stations and car parks, and offers high visibility. In addition to the classic version, variants such as F12L (illuminated [...]