With TV+, Goldbach is launching a new product that makes the advantages of convergent video measurement directly usable for advertisers for the first time. TV+ extends linear TV campaigns into high-quality, TV-adjacent online environments and enables joint evaluation of net reach across Linear TV, Replay Ads, and Online Video.

Küsnacht, June 18, 2026 – With TV+, Goldbach is bringing a new product to market that makes the advantages of convergent video measurement usable for advertisers for the first time. The launch comes just months after Mediapulse announced the expansion of Swiss TV research to include the measurement of Online Video Ads. Goldbach is participating as the first market partner and is the first marketer to integrate its TV-adjacent premium online video inventory into the new measurement.

With the new convergent video measurement, the net reach of a campaign can be reported across platforms for the first time – across Linear TV, Replay Ads, and Online Video. Duplicate counting is avoided and the additional contribution of Online Video to TV reach becomes transparently visible. This creates the foundation for a common currency in video planning.

TV+ strategically extends linear TV campaigns into measurable TV-adjacent premium online video environments such as RTL+, Joyn, or TF1+. Advertisers thereby gain additional reach in high-quality and TV-adjacent online environments and reach target groups that increasingly consume content via streaming platforms.

“With TV+, we are creating new access to convergent video measurement. Advertisers not only receive additional reach, but also the transparency and comparability they need for well-founded campaign planning. This makes the new video measurement usable in practice for the first time,” says Alexander Duphorn, CEO Goldbach Media.

The convergent video measurement is designed as an open industry solution and is also available to other marketers and providers of TV-adjacent online video inventory.

The official launch of TV+ will take place in August 2026. An exclusive introductory offer is available to advertisers for the launch phase.

Further information on TV+ and convergent video measurement can be found on the Goldbach website.

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