Shopping and leisure locations include shopping centers, malls, and gas stations with convenience stores. Malls attract a broad audience that brings time and willingness to buy and is interested in fashion and leisure offers. Convenience stores appeal to mobile, urban target groups who want to shop spontaneously and quickly fulfill a need. Common to both formats is that one is directly present at the point of sale – i.e., directly at the moment of a purchase decision. Combining both achieves maximum reach and covers both planned and spontaneous purchasing moments.

Basel, Bern, Geneva, Lausanne, Lucerne, Locarno, St. Gallen, Winterthur, Zurich