Archive: Sunrise
OneDSP brings Swiss publishers together to achieve greater transparency, quality, and Data sovereignty in programmatic Advertising.
Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
In 2024, Sunrise booked Replay Ads for the first time as part of the “Elevator” video campaign. We have analyzed the campaign.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.
The eighth implementation of the study on the usage data of various video sites shows why the Goldbach Video Network is an extremely effective advertising channel.
Why is Connected TV so interesting for the Advertising industry and what are the challenges? Find the answers in the article.