Archive: Sunrise
Goldbach makes convergent video measurement usable with new product TV+
Expensive? Outdated? Not at all! Discover the true strengths of TV advertising on TV-IS.CH.
Goldbach is the first market partner to have its TV-like Online Video inventory measured within Mediapulse's TV measurement infrastructure. The project team explains why Goldbach is leading the way.
On the occasion of Feldschlösschen's 150th anniversary, Lukas Basista, Head of Media at Feldschlösschen, answers some questions about what Advertising means for Feldschlösschen.
Under certain circumstances, Goldbach offers a 100% performance guarantee on paid AND on negotiated, unpaid TV volume. Gabriel Blume explains what this is all about.
OneDSP brings Swiss publishers together to achieve greater transparency, quality, and Data sovereignty in programmatic Advertising.
Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
In 2024, Sunrise booked Replay Ads for the first time as part of the “Elevator” video campaign. We have analyzed the campaign.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.