Addressable TV

The best of both worlds!

Addressable TV enables digital advertising delivery with advertising effectiveness and targeting techniques in traditional high-reach linear TV programs based on HbbTV. Hybrid broadcast broadband TV (HbbTV) is a European standard that regulates the connection of TV and Internet services in TV receivers with Internet connections. The central feature is activation via the red color button on the TV remote control.

Innovative options for the creative design of your advertising message and a wide range of targeting options allow you to benefit from this advertising opportunity outside the standard TV advertising blocks. In addition, Addressable TV can also be used to supplement or extend your own TV spot.

Why book Addressable TV?

  • Targeted media control through frequency capping and a wide range of targeting options
  • Brand experience for viewers through interactivity
  • Exclusive placement in tidy environment
  • High attention due to insertion directly after switching process
  • Individual performance evaluation
  • Advertising perception in lean-back atmosphere

ADDRESSABLE TV

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SWITCH IN XXL

The Switch In XXL is played out during the current TV program after the switch-on or switch-over process. The advertising medium is placed in an L-shape around the scaled TV image and is displayed for 10 seconds. This guarantees 100% visibility in the program. The Switch in XXL is available on all our TV channels.

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SWITCH IN XXL EXTENDED

In the "Switch In XXL EXTENDED" format for extra-long display duration, the mechanics work in the same way as Switch In XXL. The banner dimensions are also identical. However, the display duration is 15 seconds instead of 10 seconds, and the use of microsites is also possible, animation (VPAID) is mandatory for this advertising medium.

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SWITCH IN ZOOM

Analogous to the Switch In XXL, the Switch In Zoom is also a clickable advertising format, but with 25% more banner space. This clickable ad format is displayed for 10 seconds after the switch on the respective channel.

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SWITCH IN MASTHEAD

"Switch In MASTHEAD" enables guaranteed daily fixed placements at fixed prices with volume guarantee (dynamic). As with Switch In Zoom, the standardized banner dimensions allow 25% more space than XXL and microsites can be integrated.

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SWITCH IN SPOT | BUMPER

With "Switch In SPOT/BUMPER", the advertising in the program environment is displayed after the switching process, Switch In Spot lasts 10 seconds, Switch In Bumper 6 seconds. In the process, viewers are shown a countdown until the program continues. All targeting options can be used with this form of advertising, and the integration of microsites is also possible here. The big advantage: selective targeting.

Interested in our other Advanced TV products?