Our highlights at Adressable TV

Goldbach Austria introduces new form of advertising for Advanced TV

We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.

Goldbach adapts sales organisation to customer needs

Goldbach adapts its sales organisation to customer needs and Wolfgang Pernkopf is promoted to Deputy Managing Director Sales.

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6. Goldbach Advanced TV DACH Study 2023: Connected TV is being used more and more intensively

Goldbach conducted its annual DACH study on the use and penetration of Connected TV. It continues to enjoy very high awareness in all advertising-relevant target groups.

Goldbach markets discovery+ exclusively in Austria

New streaming service relies on screen marketer Goldbach Austria from the start: discovery+ has been available in Germany and Austria since June 2 28, 2022.

Campaign for Wiener Elektro Tage relies on innovative media channels

The advertising campaign for the Vienna Electric Carriers relies on many advantages of different media genres, such as Goldbach Austria's diverse Advanced TV advertising options.

Goldbach takes over programmatic marketing of digital out-of-home screens from monitorwerbung - Duplicate

The Who's Who of German-speaking Advanced TV experts presented first-hand requirements and opportunities on the big digital screen to around 70 marketing and media professionals.

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