Goldbach Group AG is selling its German company Splicky GmbH to the Danish company Adform, a global provider of ad tech solutions. Küsnacht, December 19, 2025 – The Berlin-based Goldbach subsidiary Splicky specializes in issues relating to Programmatic Advertising in the DACH region and beyond. Its eponymous multichannel demand-side platform [...]
Goldbach Media and CH Media continue their collaboration. This concerns both the national and regional TV channels as well as the Replay Ads. The collaboration continues: TV marketer Goldbach Media and media company CH Media are extending their collaboration in marketing. The contract extension includes the marketing of the [...]
OneDSP - the highest quality websites in one booking platform The Swiss media companies TX Group, Ringier, NZZ and CH Media have discontinued the project of a joint login (OneLog). But where one door closes, another opens: The alliance is now fully focused on building an independent, Data protection-compliant [...]
Currently, fake warnings are circulating that are falsely sent in the name of Goldbach. Our examination clearly shows that this is a case of identity theft. These messages do not originate from us. Genuine emails from Goldbach are sent exclusively in a professional format, with official logos, the sender [...]
This year, 19 nominees with their diverse campaigns hoped to win the Goldbach Crossmedia Award at this year's Best of Swiss Web. Arosa Tourism, together with Yoveo (Team Farner), was ultimately able to prevail with Switzerland's first crowd-generated AI campaign «Arosa macht Träume wahr». With a multichannel strategy, coupled [...]
As part of the focus on the core business, Goldbach is making further structural adjustments. Küsnacht, November 4, 2025 – The Goldbach Group is taking the next step in its realignment and is focusing further on its core business. It is discontinuing the Regional Sales business unit, including Ad [...]
«Good stories sell better» Tom Lou Krummenacher and Cian Via talk about impactful content, the newly founded content department at Goldbach, and why a social post is sometimes not enough. Tom Lou, Cian, you are part of the newly founded "Goldbach Commercial Content" department. For those who have never [...]
The demand-side platform (DSP) Splicky is consistently expanding its targeting options for programmatic Digital-Out-of-Home (DOOH) campaigns in Switzerland. Thanks to a new cooperation with the Swiss research institute intervista, advertisers can now also access an extensive and novel range of data for the Swiss market. Advertisers book their programmatic [...]
Was it a culture shock when he joined Goldbach? What were the consequences of the withdrawal of marketing from Tamedia and 20 Minuten? And how difficult was it for him when employees had to leave the company due to the reorganization? In an interview with the editors of persönlich, [...]
At today's Radio Night, numerous representatives from agencies, advertisers and broadcasters met at the Carlton in Zurich to celebrate the versatile and high-reach medium and to highlight both their passion and the relevance of Radio in the digital age. Zurich, August 27, 2025 – The traditional event has been [...]
