Beiträge im Insights
Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.
Goldbach is entering into an innovative partnership with GoWit, an AdTech company specializing in commerce and retail media.
Why is Advertising in the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides compelling arguments.
In an interview, Guido Trevisan, CMO of Goldbach Group AG, summarizes and provides insights into the new pricing models and the plans we have for Swiss Ad Impact.
In an interview with HORIZONT, Sven Ruppert, CEO of Goldbach subsidiary Splicky GmbH, discussed Programmatic Advertising in detail.
Goldbach has conducted the Advanced TV Study for the eighth time. It shows that Advertising on Connected TV reaches, convinces, and activates.
Together with Mediapulse and Kantar Media, Goldbach has for the first time succeeded in measuring the personal net reach of online video ads.
The current Goldbach Media study shows, beyond the usage, perception, and acceptance of moving images, what constitutes the special T(S)V moment.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks for advertising impact.