Archive: Studies

With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance reporting.

For the seventh time, we are pleased to present the study on the usage data of our Video Networks.

Advanced TV Study: For the sixth time, Goldbach has conducted the Advanced TV Study. It shows that Advertising in the Connected TV sector is effective and engaging!

Study on the media usage behavior of marketing and media professionals and their assumptions about the media usage of the Swiss population as a whole.

Study "Media Bias – Media usage of marketing and media professionals compared to the Swiss population"