Do Gaming Ads only reach the young target group?
No, gaming affects a very broad age group, from young to old. With Gaming Ads, you can reach all types of players, from soft players to heavy gamers.
Do I only reach the male target group in the gaming environment?
The assumption that gaming only reaches men is long outdated. In relative terms, more women use their mobile or iPad/tablet to play, while men tend to use stationary devices such as PCs or consoles. The difference, therefore, lies primarily in the fact that gaming may be more of a [...]
What best practices should advertisers follow to run successful Advanced TV advertising campaigns?
To unlock the full potential of Advanced TV, we recommend that you consider the following: Define clear goals: What do you want to achieve? Brand awareness, leads, or direct sales? Your goals determine the strategy, targeting, and measurement of success. Optimize your creatives: Create high-quality spots that are optimized [...]
How is the Advanced TV market developing and what trends can be expected in the future?
The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment. Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables [...]
What prejudices does the market face?
Despite the clear advantages, the market still faces some prejudices: "This is too complicated." Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach. "The Reach is too low." Myth. The use of CTV is growing rapidly. According to the [...]
How can audience targeting on Connected TV be improved, and what metrics are available?
Audience targeting on Connected TV (CTV) is improved through continuous refinement of the database and the use of intelligent technologies. Automated Content Recognition (ACR) on Smart TVs, for example, provides valuable, anonymized insights into viewing behavior that can be used for even more accurate targeting. Video Completion Rate (VCR): [...]
How can targeting and personalization be used in Advanced TV to improve target audience engagement?
The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand. Demographic and geographic targeting: Target your campaign specifically by age, gender, [...]
What is Advanced TV and how does it differ from traditional TV?
Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power [...]
How can I increase the effectiveness of my display advertising?
A good display campaign becomes a great one through continuous optimization. With a few targeted measures, you can significantly increase the effectiveness of your advertising and exceed your marketing goals. Creative Excellence: Design advertising material that immediately catches the eye. Clear messages, high-quality images, and a design that suits [...]
How does targeting work with Display Advertising?
The core of a successful Display campaign is precise targeting. Instead of spreading your message widely, intelligent targeting ensures that your Advertising is displayed to the users for whom it is relevant. This maximizes the impact and minimizes wastage. Contextual Targeting: Your Advertising appears on websites and in apps [...]