For 23 years, the Goldbach Crossmedia Award has honored campaigns that intelligently connect media and effectively reach their Target groups. The focus is on communication solutions where individual channels are not used in isolation, but complement each other in their effect and contribute to a compelling overall idea. The Award thus recognizes the strategic and creative quality of cross-media campaigns and is part of the m&k creative ranking.

With David Schärer, another expert in the Swiss communications and media industry now takes over the chairmanship.

Schärer headed the Public Relations unit of Jung von Matt/Limmat before founding and leading the Rod agency until 2019. He is a member of the Art Directors Club Switzerland, lectures on campaigning, and has received multiple Awards, including several Effies and as “Advertiser of the Year 2021/22”. Since autumn 2024, he has been leading the DS Studio agency in Zurich.

Schärer also has a personal connection to the Goldbach Crossmedia Award: in 2007, he himself received an Award for the “V-TEAM” campaign for the Unilever brand Knorr.

“The Crossmedia Award was a pioneering achievement and has established itself as a classic among strategy and creative awards. Personally, I look forward to the discussions in the jury about best-in-class networking strategies,” comments David Schärer.

Christoph Marty, CEO of the Goldbach Group, on the handover of the presidency: “Marco Taborelli significantly shaped the Goldbach Crossmedia Award with great dedication and a keen sense for outstanding campaigns. I sincerely thank him for his loyalty, commitment, and clear guidance in judging over the years. With David Schärer, a personality takes over the presidency who knows creativity, cross-media impact, and the Swiss media landscape from his own experience. I am delighted that we were able to win him as a successor and look forward to the impulses he will bring to the further development of the Award.”