Programmatic Audio supports various device classes, including smartphones, tablets, desktop devices, digital appliances, and smart speakers. This also includes voice assistant environments such as Alexa, Google Home, and Apple HomePod. Depending on the inventory, pre-roll and mid-roll placements are possible.
One possible reason is targeting settings in the DSP that require cookies or Mobile Advertising IDs. Since audio inventory is delivered server-side and cookieless, such settings can block delivery. Therefore, first check your DSP targeting and the agreed deal settings. If the problem persists, please contact us. [...]
Frequency Capping can be implemented at the deal level. However, an additional user-based Frequency Capping via the DSP, which relies on cookies or MAIDs, is not supported. For specific implementation, coordination with the Programmatic Audio Team is recommended.
Programmatic Audio is served server-side and takes place in a cookieless environment. This is why no cookie or Mobile Advertising ID (MAID) sync is possible. Targeting methods based on these identifiers can prevent delivery. Use the available targeting options at deal level instead.
Impressions LTR (Listen-Through-Rate) Unique Clients Device If a banner is included: Clicks CTR (Click-Through-Rate)
An audio spot in MP3 format with a maximum length of 30 seconds is required for playout. Optionally, a landing page and a companion banner in the format 300 × 250 pixels can be provided. According to the current specifications, banner delivery is only possible on SoundCloud and TuneIn. [...]
Various targeting options are available at deal level: geo-targeting (e.g. by canton or postal code), Internet Service Provider (ISP), device, voice assistants, time of day and day of week, as well as placement as pre-roll or mid-roll. The availability of individual options depends on the respective inventory. [...]
Goldbach’s Programmatic Digital Audio inventory can be purchased via Private Deals in a compatible demand-side platform (DSP). The technical integration is handled via AdsWizz’s AudioMax supply-side platform (SSP).