Goldbach Group AG is selling its German subsidiary eisbach.media GmbH to the Bauer Media Group.

As part of its strategic focus on Switzerland, the Goldbach Group is selling its Munich-based subsidiary eisbach.media, which specialises in marketing Digital-out-of-Home advertising, to the Bauer Media Group. Both companies will continue to operate independently and as usual until the closing of the transaction. The parties have agreed not to disclose the purchase price. The closing of the transaction is subject to regulatory approval.

eisbach.media was formed in 2025 from the former Goldbach Germany GmbH. The company offers advertisers and media agencies access to a steadily growing network of digital advertising spaces at high-traffic locations throughout Germany. Its portfolio includes premium inventory in shopping centres as well as DCLPs at charging stations, which are primarily located in retail and commercial areas. In addition to traditional booking, eisbach.media also enables programmatic buying of Digital-out-of-Home campaigns.

The Bauer Media Group is a European media company headquartered in Hamburg. The fifth-generation family-run company operates in publishing, audio and outdoor advertising, and is continuing to expand its third business pillar through Bauer Media Outdoor. With this acquisition, the Bauer Media Group gains access to the German Digital-out-of-Home market and strengthens its presence in a key market for European advertisers.

Christoph Marty, CEO of the Goldbach Group, comments on the sale: “With Bauer Media, we’re handing the business over to a long-term-oriented owner who can continue to develop eisbach.media’s business. I am convinced that Claudia Zayer and her team at the Bauer Media Group will continue on this successful path, and I thank her for the work she has done to build the business over the past few years.”

Claudia Zayer, Managing Director of eisbach.media: “Over the past year and a half, eisbach.media has successfully established itself in Germany and built strong relationships with clients and agencies. The acquisition by the Bauer Media Group is a great recognition of our team’s achievements and creates a strong foundation for the further development of our business. Together, we will leverage our expertise in the DOOH sector and continue to expand our networks in a targeted manner.”