Goldbach Group AG sells its German subsidiary eisbach.media GmbH to Bauer Media Group.

As part of its strategic focus on Switzerland, the Goldbach Group is divesting its Munich-based subsidiary eisbach.media, which specializes in marketing Digital-out-of-Home advertising, to the Bauer Media Group. Both companies will continue to operate unchanged and independently until closing. The parties have agreed not to disclose the purchase price. The completion of the transaction (closing) is subject to regulatory approval.

eisbach.media emerged in 2025 from the former Goldbach Germany GmbH. The company offers advertisers and media agencies access to a constantly growing network of digital advertising space in high-traffic locations throughout Germany. The portfolio includes premium inventories in shopping centers and DCLPs at charging stations, which are primarily located in retail and trade areas. In addition to classic booking, eisbach.media also enables programmatic purchasing of Digital-Out-of-Home campaigns.

The Bauer Media Group is a European media company headquartered in Hamburg. The fifth-generation family-owned company operates in publishing, audio, and out-of-home advertising, and is further expanding its third business pillar with Bauer Media Outdoor. With this acquisition, the Bauer Media Group gains access to the German Digital-Out-of-Home market and strengthens its presence in an important market for European advertisers.

Christoph Marty, CEO of the Goldbach Group, comments on the sale: «With Bauer Media, a long-term oriented owner is taking over who can further develop the eisbach.media business. I am convinced that Claudia Zayer and her team at Bauer Media Group will continue the successful path, and I thank her for the development over the past few years.»

Claudia Zayer, Managing Director of eisbach.media, emphasizes: «eisbach.media has successfully established itself in Germany over the past year and a half and built strong relationships with clients and agencies. The acquisition by Bauer Media Group is a great recognition of our team’s performance and creates a strong foundation for the further development of our business. Together, we will leverage our expertise in the DOOH sector and strategically expand our networks.»