For clients seeking to deploy their radio spots in a data-driven, flexible, and targeted way, Programmatic Radio provides an ideal complement to traditional radio advertising. It enables the expansion of existing radio strategies through automated control and additional optimization opportunities.

With Programmatic Radio, all hours are available for booking 24/7. One programmatic ad block is available per hour. Delivery can be flexibly controlled by time of day and optimally aligned with campaign goals.

Thanks to the direct connection to the Mediapulse data center, customers can view their radio campaign's gross reach directly in the DSP. Performance figures are automatically displayed per station, ad break, and relevant hour.

Agency Client Seat ID in Splicky Channel selection